BRAND STORY

Established in 2019 by Lottie Baxter, Love at First Sight Vintage existed as an online boutique and travelling pop up shop for many years, but now, we also have our boutique in Southwell, Nottingham. In store and online, we supply climate conscious consumers with a sustainable alternative to fast fashion.

The mission is simple; to locally source and curate high quality, vintage garments, and sell them at an affordable price point, to increase the accessibility of ethical fashion.

Every item is hand picked by Lottie herself, locally in the East Midlands from a range of sources, and she runs the business singlehandedly.

With almost a decade’s worth experience in the industry, and a first class degree in Fashion Communication & Promotion under her belt, Lottie has gained extensive knowledge about garment quality and composition, fashion history, and trend forecasting, meaning you can guarantee all collections are carefully curated with quality and timeless trendiness in mind.

To keep up with Love at First Sight’s new collections and events, become a member of the community by subscribing to the newsletter below, reading our blog, and following @loveatfirstsightvintage on social media.

The Love Story

Hello, I’m Lottie, the founder of Love at First Sight Vintage, it’s lovely to meet you!

Love at First Sight was officially established in 2019, when I was just sixteen, after completing a research project at college that opened my eyes to the harmful impact the fashion industry has on people and the planet.

I’ve been shopping second hand all my life. Growing up, my wardrobe was mostly made up of my cousin’s hand me downs and the odd £1 bargain my mum found in the charity shop. My Wednesday evenings were spent at the flea market, and my Sundays were reserved for car booting, and this is where my love for sustainable fashion began!

When I was in my early teens, I found a vintage silk scarf in my mum’s wardrobe and “borrowed” it. I styled it as a top throughout the summer and started hunting for more at car boot sales and antique fairs. Later on, during a boring day in lockdown, I decided to list a few on Depop, and before I knew it, I was making enough money selling scarf tops to quit my job.

Over the past few years, my knowledge and love of vintage clothing and sustainable fashion has not stopped growing. My passion is so big that my loved ones are sick of hearing about it, and acquaintances refer to me as ‘The Vintage Girl’, but I take great pride in knowing I’ve saved thousands of items from landfill.

Over the past nine years, Love at First Sight Vintage has blossomed into a community of stylish vintage lovers whom I am eternally grateful for. In 2025, my hair dresser offered up the basement of her salon and suggested I transform it into a boutique, so I did! The boutique is small but mighty, it houses over 500 pieces of vintage clothing and accessories. There are 2 rooms to explore and we restock daily, so you’ll be able to shop newness no matter how frequently you visit.

It’s been a little over a year since we opened now, and it’s safe to say, opening the boutique is the best decision I’ve ever made! Thank you so much for your support so far. Now that I’m all settled into shop life, I’m now trying to grow our team and online platform, so that you can experience the magic of Love at First Sight no matter where you are!

Thank you,

Lottie xxx